01
SDV is the foundation, not the product.
The technology stack enables the experience. The experience defines the brand.
European AI & Software-Defined Vehicle Summit · Stuttgart · 2026
AI-Driven Software-Defined Vehicles
From platform strategy to real customer value.
The Keynote
Technology enables. Customer value wins.
The keynote explored how the automotive benchmark has shifted from another vehicle to the best digital experience customers have anywhere.
Its central argument: software-defined vehicle architecture is essential, but it is not the customer-facing product. Value emerges when architecture, AI, services and ecosystem partners work together to create simplicity, utility and adoption.
The presentation concluded that the vehicle is no longer the finish line — it is where the customer relationship begins.
Core Ideas
Four messages from the stage.
02
Own what differentiates you.
Protect customer experience, domain intelligence and orchestration. Partner where scale matters.
03
AI creates value when context becomes action.
Perceive, understand, predict and act — with privacy, reliability and customer control built in.
04
The challenge is integration and adoption.
Availability does not equal value. Real impact begins when customers discover, try and repeatedly use a capability.
Summit Perspective
“Invisible complexity only matters if it creates visible simplicity.”
Event Gallery
Keynote and panel impressions.
Speaking & Moderation
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